While I was working at a large fortune 500 company, the Affordable Healthcare Act went into effect. This included the launch of the healthcare.gov website. The goal was to educate users on the benefits of having healthcare, - now that it was mandatory. The company would be liable if they didn't explain exactly why health insurance was necessary. This Q&A portal would sit on top of an existing tax application and provide a community.
The objectives for micro site were:
• Educate users on the benefits of having healthcare
• Provide easy access to the healthcare.gov marketplace
• Answer questions using a predictive model
• Offer incentives for signing up early
Here's some initial whiteboard sketches