In person. Observation. Interview
As the site neared completion, we invited some children and their parents to come use the site in our office. The parent was advised not to help out unless their child got stuck. We gave the children a simple set of tasks on a whiteboard such as:
- "How would you add a friend on the site?"
- " Can you login and play your favorite game?"
- " Use the site as you normally would on an everyday basis?"
We watched the children using the site from another room. We noted any roadblocks they encountered, captured feedback and provided help when necessary. Each testing session lasted no longer then 15-20 minutes. After each test an interview session was held with both the parent and child.
During our testing
We observed kids getting frustrated with advertising. At the time we were playing 30 second ads before each game and video. There was no way to skip the ad and once the kid moved on to a new game or video they would have to watch the same ad. In later iterations ZUI would skin the site with advertising to reduce the number of distractions through the workflow.
Zui was eventually sold to Saban Brands (Power Rangers, Paul Frank). After that, the direction of the company changed to support a four-hour block of Saturday morning TV called MyVortexx on the CW. Zui was later sold to LeapFrog Industries and most recently was acquired by VTech Media.