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PLAN.

 

SERVICES AND SOLUTIONS 

what i can offer for you 

I start each project using a "human centric" design approach. This allows me to put the needs of the people I'm designing for front and center. 

I promise to deliver meaningful and impactful experiences for your customers. As a trusted partner, I will deliver a strategy that can solve your unique business problems. 

 

My services cover all digital properties such as: websites, application and software design to advertising, branding and product - even real world experiences. Workshops and training sessions are available. 


P L A N N I N G

DESIGN DISCOVERY

In the discovery phase I aim to understand your business objectives and primary customers in order to construct a strategy to help inform future design decisions.  

activities include: 

• Synthesized feedback
• Actionable insights
• Design thinking workshops
• Scope Definition  
• Project timeline
• Content and digital property audit
 

• Customer Interviews
• Primary stakeholder interviews
• Competitive landscape research
• User persona creations
• Customer journey maps  
• Understanding pain points

 

IN DEPTH USER RESEARCH
I work collaboratively with you to deliver insightful, qualitative and quantitative research about your target customers. This approach is completely situational, and I'll create a research plan that fits your goals and available resources.

CUSTOMER EXPERIENCE STRATEGY
I'll analyze and combine the data to create a personalized set of recommendations and deliver assets such as personas and customer journey maps to drive strategy and design.

BUSINESS REQUIREMENTS GATHERING
I'll interview your key stakeholders. This is helpful since they're the ones that are closest to your product internally. From them I'll and gather the main requirements to ensure a successful product.

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DESIGN.

 

D E S I G N

DESIGN PHASE

Design is where your project comes to life. We'll work very closely to ensure your vision is met. The most important aspects are strategy, production and execution.

DELIVERABLES: 

Depending on the scope and timeline of the projects some deliverables you might receive are:

 

• Visual Style Guide
• Visual Comps
• Frameworks for continued learning
• Front end development
• Customer behavior analysis

• User Flows
• System Architecture Map
• Customer journey or sentiment maps
• Wireframes
• Functioning prototypes

STRATEGY
Is important from the start because it guides the brand and long-term vision. The strategy around a UX project will shape the goals of the project.

PRODUCTION
In this phase, starts to take shape. Your content and digital assets are created, and high-fidelity version of your product is validated with stakeholders. 

EXECUTION
The design phase of a UX project is collaborative and iterative, building on the user feedback loop established in previous phases. Deliverables made here include site maps, wire frames, prototypes and style guides.

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TEST.

 
 

T E S T I N G

TESTING 

HOW I START WITH USER TESTING 

Testing can be implemented at any phase of the UX process. I suggest testing early and testing often. The benefit to testing is to validate your assumptions and make sure your product is market ready. There are several testing methods available. I can customize your test plan based on your needs.

 

USER TESTING PROCESS

 
 
 

different kinds of user tests

 

Guerilla Usability Testing
Very informal user involvement when little or no budget exists for usability testing. This can help to gain quick user opinions to help progress design.

Lab Usability Testing
Involving end users in the design process to understand their needs, find out how they do things and see if they can use your products in a controlled environment.

Remote Usability Testing
Conducting user research in a different location than where your user is situated. This is helpful when your users are spread out in different locations, and we can't test with them in person. This test can yield fast results and can be moderated or unmoderated.