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PLAN . TEST. DESIGN

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DESIGN DISCOVERY

In the discovery phase I aim to understand your business objectives and primary customers in order to construct a strategy to help inform future design decisions.  

activities include: 

• Synthesized feedback
• Actionable insights
• Design thinking workshops
• Scope Definition  
• Project timeline
• Content and digital property audit
 

• Customer Interviews
• Primary stakeholder interviews
• Competitive landscape research
• User persona creations
• Customer journey maps  
• Understanding pain points

 
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IN DEPTH USER RESEARCH
I work collaboratively with you to deliver insightful, qualitative and quantitative research about your target customers.

 
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CUSTOMER EXPERIENCE STRATEGY
I'll analyze and combine the data to create a personalized set of recommendations and deliver assets such as personas and customer journey maps to drive strategy and design.

 
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BUSINESS REQUIREMENTS GATHERING
I'll interview your key stakeholders. This is helpful since they're the ones that are closest to your product internally. From them I'll and gather the main requirements to ensure a successful product.

 
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IDEAS COME TO LIFE

We'll work very closely to ensure your vision is met. The most important aspects are strategy, production and execution of of course a beautiful looking product as well.

DELIVERABLES: 

Depending on the scope and timeline of the projects some deliverables you might receive are:

 

• Visual Style Guide
• Visual Comps
• Frameworks for continued learning
• Front end development
• Customer behavior analysis

• User Flows
• System Architecture Map
• Customer journey or sentiment maps
• Wireframes
• Functioning prototypes

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STRATEGY
Have a concrete strategy is important from the very start because it guides the brand and long-term vision. This will help shape the long term goals of the project.

 
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PRODUCTION
In this phase, the look and feel starts to materialize. Your content and digital assets are created and we’ll work side by side in this phase.

 
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EXECUTION
The design phase of a UX project is collaborative and iterative, building on the user feedback loop established in previous phases.

 
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audience validation

HOW I START WITH USER TESTING 

Testing can be implemented at any phase of the UX process. I suggest testing early and testing often. The benefit to testing is to validate your assumptions and make sure your product is market ready. There are several testing methods available. I can customize your test plan based on your needs.

 

different kinds of user tests

 
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Guerilla Usability Testing
Very informal user involvement when little or no budget exists for usability testing. This can help to gain quick user opinions to help progress design.

 
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Lab Usability Testing
Involving end users in the design process to understand their needs, find out how they do things and see if they can use your products in a controlled environment.

 
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Remote Usability Testing
Conducting user research in a different location than where your user is situated. This test can yield fast results and can be moderated or unmoderated.