If you asked me last week "what is one of the most boring tasks you can think of" inquiring about an insurance rate would have been one of them. I read about the startup Lemonade a few months ago and came across their site today.
Spring is my absolute favorite season. It always feels like change is in the air and who doesn't love that extra hour of daylight? It also happens to coincide with the annual South by Southwest Interactive festival in Austin, TX. There's so much that happens during those 5 days that it usually takes me a day or three to distill the good information. There are so many topics to cover but today I will just focus on one - IBM.
Chris Milk uses innovative technologies to make personal, interactive, human stories. Accompanied by Joshua Roman on cello and McKenzie Stubbert on piano, Milk traces his relationship to music and art — from the first moment he remembers putting on headphones to his current work creating breakthrough virtual reality projects. VR is the last medium for storytelling, he says, because it closes the gap between audience and storyteller. To illustrate, he brought the TED audience together in the world's largest collective VR experience. Join them and take part in this interactive talk by getting a Google Cardboard and downloading the experience at with.in/TED.
Why are we so resistant to change?
Here’s some reasons people resist change (and tips) on how to prepare for change in your company.
According to the Harvard Business Review there are 10 reasons people resist change:
1. Loss of Control — Users don’t like to feel like they’ve lost control. Did your interface change suddenly without explanation? Make sure your guide your users through these changes and explain them thoroughly.
2. Excess uncertainty — User’s actually prefer to “wander in misery than to head towards the unknown”. If your product is an application, one way to alert users of changes is though the app store descriptions when they update.